Because we value your patronage,
we want to address any privacy concerns you may have.
To that end, we have set forth our privacy policy for handling the information
you share with us online.
We want your decision to do business with us to be an informed one.
1. Collecting Information
When you visit our Website, we may collect
information about you that you voluntarily choose to share
with us. This identification information may include,
but is not limited to, your name, your physical address,
your email address, your telephone and fax numbers, details
of your real estate and lending needs and preferences,
and other details of your life.
What may be less obvious to you is that, when you visit our Website,
we may collect data involving your usage through the use of cookies(i.e.
small text files placed on your computer by a Website), Web server logs,
and other Web tools. This technology allows us to customize your
online experience, as well as track your Internet use. The tracking
data we collect may include, but is not limited to, the date and time
you visit, the time you spend, the Web pages you view, the other Websites
you visit, your search queries, and basic information about your computer,
such as your Internet Protocol (IP) address, your domain name, your browser
type, and the name of your Internet service provider. You may deactivate
cookies if you do not want your browsing to be tracked, but doing so
may hinder your online experience.
When visiting our Website, you may be directed, through hyperlinks, to
other Websites that are beyond our control. Furthermore, when you
are visiting our Website, other companies, such as third party advertisers
and sponsors, may be gathering information about you. This Privacy
Policy does not cover the collection of information by those other companies
and Websites. Although we encourage third parties to provide their
own privacy policies, we are not responsible for their activities, such
as how they handle the information they collect online.
2. Using Information
Collected
We primarily use the identification information
you voluntarily share with us to customize your online
experience and to do what you have asked of us. We
also use your identification information to tell you about
our products and services, but you may instruct us not
to send communications to you by following the procedure
indicated below under Contacting Us. On occasion,
we use your identification information to validate your
identity. As for usage tracking data, we primarily
use that information to operate and improve our Website,
and to further our marketing efforts.
As a general rule, we do not share your information with unaffiliated
third parties. We may, however, share your information with our
own personnel and our service providers to the extent necessary to fulfill
your requests. We may also share your information with our affiliates,
but we will not share it with unaffiliated third parties for direct marketing
purposes. We reserve the right to disclose your information under
limited circumstances, such as to cooperate with law enforcement or judicial
authorities as required by law or legal process, to protect our own legal
rights, or to protect the public good.
Whenever you are online, you run the risk that the information you give
out will fall into the wrong hands. Although we implement and maintain
reasonable security procedures and practices to safeguard your privacy,
we cannot guarantee the security of any information you provide to us. We
accept no responsibility or liability for the activities of third parties.
3. Updating Information
If you would like to review the information
about you that we have collected through our Website, or
to change that information, you can make that request by
following the procedure indicated below under Contacting
Us. We may require that you verify your identity
before we process your request.
4. Updating Our Privacy
Policy
We may, from time to time, change our
Privacy Policy. We will notify you of any changes
by posting our updated Privacy Policy on our Website and
inserting a new Effective Date.
5. Contacting Us
If
you would like to send us a request as indicated above,
or if you have any other questions or concerns regarding
our Privacy Policy, you may contact me by email at michael@platinumcapitalmortgage.com
6. Effective Date:
This
Privacy Policy is effective as of December 31, 2005
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